Beauty Kitchen – the Sustainable Beauty Brand you Need to Know About

A few week’s ago I was scrolling through Instagram when I noticed a couple of people posting about Triyit Boxes*. I clicked onto their website and discovered this was a free product discovery club so I signed up straightaway because hey, who doesn’t like to receive a box full of goodies to try for free? They are currently only open for early access but I signed up anyway not expecting to receive anything for a couple of months. I find with these kinds of things that often you spend hours filling in thousands of details to never hear anything back. I found the whole process fairly simple and after a quick survey I’d sent all my details over across and now it was a waiting game.

Sure enough a few weeks later an email dropped into my inbox advising me I was a match for their showcase campaign. A week or two later my box arrived and I was super excited to find out what was inside. At the beginning of the year I decided to go cruelty free so I was over the moon to find a bunch of Beauty Kitchen* goodies inside my box. Having previously used their Seahorse Plankton range I couldn’t wait to try out more from the brand and see what else they had to offer. The products inside the box included:

  • NEW Natruline Lip Treatment 
  • SPF 30 Mineral Daily Shield Primer
  • Seahorse Plankton 60 Second Manicure
  • Abyssinian Oil Night Halo Potent Sleep Mask
  • Sustainable Beauty Celebrations 4 Pack
  • Karine Jackson The Cleanser Repair and Protect Shampoo 

Beauty Kitchen are a cruelty free brand founded by Jo Chidley with a mission to create the most effective, natural and sustainable beauty products in the world. They have created natural, sustainable and effective beauty products with complete transparency so you can see what goes into making a sustainable beauty. They use 100% natural ingredients which are sourced from all over the world, with the entire range developed and made in the UK. They are at the forefront of sustainable beauty constantly searching for 100% effective innovations in natural bioscience which offer results whilst also sticking to their ethos. All of their products are free from synthetic fragrances, ingredients, parabens or sulphates using carefully selected natural ingredients which are proven to work and get real life results. My favourite part of the brand is their dedication to using recycled and minimised packaging. They use unwanted packaging from other brands which would otherwise go to landfill and all of their products use the least amount of packaging possible. The labels are made from limestone rock which when produced used no trees, no water and no bleach. More and more brands need to change their ethos to reduce the impact beauty packaging is having on the environment but with such an incredible brand leading the way I am sure it won’t be long before others start to change. 

The Naturline lip balms are a new product from the brand offering a 100% natural alternative to petroleum jelly. Perfect for the colder months when your lips need a quick fix, this formula is proven to hydrate and moisturise the lips for up to 8 hours. Made with castor seed oil, carnuba wax and beeswax – the formula is fragrance free and contains no synthetic ingredients so this is perfect for dry and sensitive skin. Natruline allows the skin to breath more than petroleum jelly and they have even curated a vegan formula which is completely plant-based. 

This daily SPF 30 primer can be worn alone or as a primer under makeup. I have only tried the latter because I did find this didn’t sink into the skin as well as I would’ve liked but I was pleasantly surprised at how well makeup applied over the top. I found my makeup didn’t budge all day and when I was leaving work at 5 you could not tell that I had been wearing my makeup all day. A little goes a long way so I can just tell this is going to last me for ages. Plus this is biodegradable, safe for coral reefs and other eco systems and vegetarian friendly. 

I am not familiar with Karine Jackson or her range of haircare but I was excited to see a hair product in the box and such a decent size. The shampoo left my hair feeling so light and nourished. I find with natural shampoos that I can leave my hair longer between washes and I am fully planning on ordering a full sized shampoo and conditioner once I have used up the products I am currently using. The cleanser repair and protect shampoo removes build-up and repairs hair structure, providing a gentle but thorough low lather cleanse without stripping hair of its natural oils. The formula contains no parabens or sulphates and is vegan friendly. There is a light scent which doesn’t linger on the hair and overall my locks are shiny, soft and squeaky clean. 

I am yet to try anything from the Seahorse Plankton range which I don’t love and the 60 Second Manicure is no exception. This advanced manicure scrub features micro-algae which stimulates skins elasticity prolonging their natural and youthful appearance. The himalayan sea salts draw out impurities and exfoliate whilst the natural oils restore moisture to the hands and nails. I suffer from very dry hands and usually apply hand cream about 10 times a day but I have found since using this my hands are a lot more nourished and I have reached for my hand cream less and less. You really don’t need to use a lot although I would prefer a squeezy tube packaging to prevent this from getting stuck under the nails.  

Overnight products are some of my favourite to use because often I don’t have the patience to sit and wait for a face mask. This intensive overnight mask nourishes and detoxes the skin while you sleep so you awake with baby soft skin. I really enjoyed the balmy consistency of the product and the essential oils are really soothing, helping you drift off to a peaceful nights sleep. My skin is always glowing after I use this product as it offers deep hydration while evening out the production of sebum. The high levels of potent oils are proven to help repair, firm, smooth, decongest and enrich skin. This is much more of a luxury pamper product although it can be used every night no matter what your skin type. 

The last product in my box to try was the sustainable beauty celebrations 4 pack which includes 4 mini’s (6ml) of customer favourites. You can chose a pack of 4, 8, 12 or 20 with a range of different products included i each set. The 4 pack includes Seahorse Plankton 5 Minute Miracle Mask, Seahorse Plankton Beauty Boosting BB Cream, Abyssinian Oil Facial Moisturiser Cream & Free From Wonder Balm. Each mini provided a couple of uses allowing you to get a feel for a product before purchasing full size. These would make the perfect gift for any beauty lover catering for a range of budgets and allowing others to discover an incredible range of products.

Having tried a variety of different products from the Beauty Kitchen range I absolutely love the formulas, the packaging and their ethos behind the brand. It is amazing to see a brand championing 100% natural and sustainable ingredients focusing on replenishing any ingredients used for the good of the planet and for all future generations. I am sure we will see more and more brands shift towards a more sustainable beauty industry but I am excited to see what else Beauty Kitchen have in store. If you fancy picking up any products from their range you can shop online or in any Holland & Barrett Stores. Plus you can grab 20% off any of their products online until the 18th November using the code ‘TRY20’ so what are you waiting for?

*Products gifted for the purpose of review however all opinions are my own. Please see disclaimer for more info.  


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